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Taylor Swift.
Taylor Swift/YouTube
A UK college is running a crash course on all things Taylor Swift ahead of her UK tour.The one-day course is aimed at parents and plus ones of Swifties.The college says the course will provide “the full Love Story on all things Eras Tour.”
A college in Scotland is running a crash course on all things Taylor Swift ahead of the pop star’s UK leg of her Eras Tour.
The one-day course held by Glasgow Clyde College is aimed at parents and plus-ones of Swifties set to attend the singer’s three-night stopover in Edinburgh.
The college says the course will provide “the full Love Story on all things Eras Tour to help them have the best night of their lives.”
“From set lists and crowd chants to need-to-know information on each Era, the course, which is being delivered by a Taylor Swift expert, will give members of the public a whistle-stop lesson that’ll leave them ready for the gig,” the college says on its website.
The Eras Tour, which has already become the highest-grossing tour of all time, pays tribute to Swift’s first 10 studio albums and the unique styles and staging that accompanied them.
The release of the singer’s 11th studio album, “The Tortured Poets Department,” in April could mean that the setlist will change from previous legs of the tour, however — but the college seems likely to have that covered.
Glasgow Clyde College assistant principal Robert Anderson told local media outlet The Scotsman: “Taylor mania doesn’t seem to be slowing anytime soon, and we expect it’ll reach its peak here in Scotland in June. We understand that not everyone will be up to speed on all things Taylor and might not get the full Eras experience,” he said.
“That’s why we created this masterclass – to prepare those who’ll be heading along to the gig with their superfan kids, friends or partners to ensure they have just as memorable a time,” he continued. “Taylor’s gigs are known for being so well crafted, and unless you’re a fan yourself, you might miss some of the iconic moments.”
Taylor Swift performs during The Eras Tour in Melbourne.
Graham Denholm/TAS24/Getty Images for TAS Rights Management
The course is due to be held on May 7, one month before Swift kicks off her UK tour.
European cities could benefit from Swift’s tour
Swift is taking her Eras Tour to 18 European cities this summer, and many are hoping Swifties will splash the cash as they arrive.
The tour has already boosted the US, Singaporean, and Australian economies, with eager fans spending big on things like travel, accommodation, and merchandise.
Taylor Swift performs during The Eras Tour in Sydney.
Don Arnold/TAS24/Getty Images
While the UK and the rest of Europe have yet to feel the full effect of Swift’s presence, the price of hotels and short-term rental homes across Scotland have shot up as opportunistic hoteliers and rental hosts have sought to take advantage of increased demand for accommodation.
Around 200,000 people are expected to attend across the star’s three performances at Murrayfield Stadium in Edinburgh.
Marc Crothall, chief executive of the Scottish Tourism Alliance, told Business Insider that there would be a “ripple effect” from the shows that will be felt across Scotland.
“We’re a small country. It’s important that those who are coming from further afield, don’t just go straight back to where they came from,” he said, adding that they would hopefully go and visit some other parts of Scotland.
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