In order to deliver this message he decided to throw out the rule book and instead turned to Juan Carlos Ortíz, the CEO of an advertising agency. Mr Ortíz’s government-funded anti-drug campaign had won an award for innovation, but had also attracted the attention of the Farc, for whom the cocaine trade was a lucrative source of income.
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- The British Broadcasting Corporation is the national broadcaster of the United Kingdom, based at Broadcasting House in London, England.
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