US hot dog eating champ banned over vegan sponsor

Competitive eating star Joey “Jaws” Chestnut has been disqualified from competing in the annual Nathan’s Hot Dog Eating Contest.

His removal from next month’s contest in New York City came after he struck a sponsorship deal with a vegan alternative meat brand, Impossible Foods, which competes in the US hot dog market against Nathan’s, the contest’s longtime sponsor.

“We are devastated to learn that Joey Chestnut has chosen to represent a rival brand that sells plant-based hot dogs rather than competing in the 2024 Nathan’s Famous Fourth of July Hot Dog Eating Contest,” Major League Eating (MLE) said in a statement on Tuesday.

MLE added that Chestnut is welcome to re-join the competition, but only after he drops his competing sponsorship.

“Joey Chestnut is an American hero. We would love nothing more than to have him at the Nathan’s Famous International Hot Dog Eating Contest,” the statement says.

“We hope he returns when he is not representing a rival brand.”

Chestnut, 40, has won the nationally-televised Nathan’s contest 16 times.

The rules of the contest, which is attended by some 40,000 people annually, require competitors to eat as many hot dogs (and buns) as they can in the span of 10 minutes.

Chestnut holds the world record for hot dog eating, having scarfed down a whopping 76 at the 2021 contest.

He also holds a variety of other eating records, external, including downing 141 hard-boiled eggs in eight minutes, 23 meat pies in 10 minutes, 182 chicken wings in 30 minutes, and 25.5 ice cream sandwiches in six minutes.

Chestnut has not commented on the league’s decision.

The league’s statement said that MLE and Nathan’s “went to great lengths in recent months to accommodate Joey and his management team”.

“For nearly two decades we have worked under the same basic hog dog exclusivity provisions,” the statement continues.

“However, it seems that Joey and his managers have prioritized a new partnership with a different brand over our long-time relationship.”

The Fourth of July competition has taken place every year on the US Independence Day holiday since Polish immigrant Nathan Handwerker opened his stand on Coney Island in 1916.

The story goes that on 4 July 1916 – the year Nathan’s Famous Hot Dogs was founded – four European immigrants were arguing about who amongst them was more American. They decided to settle it with a hot dog eating contest.

However, the true origins of the contest remain shrouded in mystery.