Project Arrow Arrives At CES As Canada’s First Zero-Emissions Concept

Carscoops

In the latest case of Canadians heading south for the winter, the Automotive Parts Manufacturers’ Association (APMA) of Canada has unveiled Project Arrow at CES.

Billed as an all-Canadian effort and the country’s first zero-emissions concept, Project Arrow has been years in the making and is designed to promote Canada’s automotive industry as well as Prime Minister Trudeau’s call for a zero-emissions future by 2050.

While APMA has been strangely quiet about the unveiling, the concept’s design was created by a team of four students from Carleton University’s School of Industrial Design. They beat out 20 other entries from across Canada in 2020 and APMA has spent the past few years turning their creation into reality.

Also: Project Arrow, The All-Canadian EV, Remains On Track For CES Unveiling

As you can see, it’s a sleek and somewhat boxy crossover that features a stepped front fascia with slender lighting units as well as a partially blocked off grille. They’re joined by a rakish windscreen, a contrasting black roof, and heavily stylized doors. We can also see aerodynamically optimized wheels and a rear light bar.

The futuristic design continues in the cabin which sports a digital instrument cluster, a front passenger display, and screens for digital side mirrors. Opening up the suicide rear doors reveals two individual seats that are separated by a prominent console.

While APMA hasn’t released a press release yet, The National Post was given an early preview and they’re reporting the concept features a solar roof as well as an electric powertrain that is estimated to produce 550 hp (410 kW / 558 PS) and deliver a range of approximately 311 miles (500 km).

The concept was built with the assistance of $6.8 million CAD ($5 million USD) in government funding, and is said to use technology and components from 58 different companies. Unfortunately for them and taxpayers, APMA dropped the ball on promoting it.