Musk Will Right the Ship at Twitter in 2023: Blackstone Strategist Wien

Elon Musk has made a hash out of his Twitter purchase so far.

He fired about two-thirds of the company’s staff, only to find that he needed to hire back some workers. He started, stopped, then started again a paid subscription service.

And Musk has criticized some of Twitter’s advertisers for pausing their ads. Given that advertising accounts for 90% of the company’s revenue, that criticism might not have been such a good idea.


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