How much money OnlyFans creators make

Business Insider

OnlyFans creator Bryce Adams made over $5 million on OnlyFans in a year.

Bryce Adams

OnlyFans offers creators a variety of options to earn money.
Models can monetize through subscriptions, pay-per-view posts, or paywalled DMs, for example.
Several creators shared how much money they make on the platform.

The subscription platform OnlyFans has become a lucrative service for creators to publish exclusive content, and it has boomed among adult entertainers.

We spoke with eight OnlyFans models about how much money they made in a year, and their answers ranged from $143,000 to $5.4 million.

OnlyFans CEO Ami Gan said in October that the company had paid out $10 billion to creators since its founding in 2016, and that the platform had over 2 million creators.

Creators on OnlyFans can make money in a variety of ways:

Subscriptions: In order to unlock content, users usually pay a monthly or annual fee. The creator keeps 80% of subscription revenue, while 20% goes to OnlyFans. Creators can establish different subscription tiers, and sometimes, they have accounts that can be accessed free of charge. (Read more about how creators set prices for their content.)Pay-per-view content: On their feeds, creators have the option to put additional content behind a paywall, which the users can purchase at an extra cost — usually photos or videos.Pay-per-view messages: OnlyFans offers a direct messaging feature for fans to chat with creators. Fans normally pay a per-message fee or flat fee to interact with the creator, and sometimes request personalized content in exchange for an additional payment. Some creators, overwhelmed with the amount of messages from subscribers, have relied on ghostwriters to respond. (Read Insider’s investigation into a secretive firm offering ghostwriting services for OnlyFans creators.)Promo “shoutouts”: Creators rely on marketing tactics to get new customers, like buying and selling “shoutouts” from each other to advertise on OnlyFans and on other social-media platforms. For some, selling promotional content has become a big business, and they even hire assistants to help manage the requests for “shoutouts.” (Read more about the business of promo content and how much creators make from it.)Coaching: Some creators have built a significant part of their business on teaching others how to leverage OnlyFans to make a sustainable income.Karley Stokes, an OnlyFans creator in the top 0.01% of earners on the platform, started a coaching program to help other creators grow their businesses.

Courtesy of Karley Stokes

How much money OnlyFans models make

Creators on OnlyFans don’t generally earn money from a single income stream — they often take advantage of the various monetization options the platform offers, as well as making money off-platform.

How much seven adult content creators charge for different kinds of content on OnlyFans, and how they determined their pricing strategies.The strategies that allowed four creators to earn their first million dollars on OnlyFans.How much money eight OnlyFans creators make in a year, and the top ways they earn money, from subscriptions to messaging.Teddy Bear, a male OnlyFans creator, quit the adult entertainment industry to focus on OnlyFans. He built a business that was on track to make $300,000 in 2022.