Honda And Sony Announce Afeela Car Brand, Unveil New Prototype

Carscoops

Honda and Sony has announced their jointly developed car will be sold under the newly developed Afeela brand.

Besides revealing the new brand name, the companies introduced a new prototype which is designed to preview an upcoming production model. Pre-orders are slated to begin in the first half of 2025 with sales beginning later that year, however deliveries aren’t slated to begin in North America until the spring of 2026.

The companies didn’t got into many specifics, but said the Afeela name was selected as it “expresses ‘feel’ which is at the center of the mobility experience considered by Sony Honda Mobility.”

Putting the questionable name aside, the car features a streamlined design and looks much more production ready than the Vision-S concept that was unveiled at CES three years ago. While the companies were coy on specifics, the model features a bland, but curvaceous with slender headlights and a distinctive “media bar.”

The latter acts as an interactive display and it change show everything from the Afeela brand name to animations depicting the weather. Sony Honda Mobility said they envision the media bar will have a wide range of possibilities that will be fueled by “various partners and creators.”

The company went on to say the car’s “minimal decorative lines and form remind that of a spaceship.” We’ll beg to disagree, but the model looks suitably futuristic as it sports a minimalist design and aerodynamically optimized 21-inch wheels. They’re joined by a flowing, contrasting black roof and a clean greenhouse. Other notable highlights include a rear light bar and a pronounced shoulder line.

In terms of size, the Afeela prototype measures 192.7 inches (4,895mm) long, 74.8 inches (1,900mm) wide, and 57.5 inches (1,460 mm) tall with a wheelbase that spans 118.1 inches (3,000mm). That means the model is slightly smaller than the Mercedes EQE, which is 196.6 inches (4,994 mm) long and has a more generous 122.8 inch (3,119 mm) wheelbase.

Developing …