Best Selling EVs Of 2024: Cybertruck Blasts Past Mach-E Into 3rd Place For Q3

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Booming Tesla Cybertruck sales helped it overtake the Ford Mustang Mach-E in Q3.

Cybertruck deliveries reached 16,692, while Mach-E sales fell almost 10 percent to 13,392.

The surge helped Tesla lock out the top three EV positions, the first two spots going to the Y and 3.

Analysts often tell us that the high price of EVs is one of the main reasons they’re not selling in the volumes automakers had hoped for. But that thinking doesn’t apply to the Tesla Cybertruck, whose sales are surging despite a six-figure price. It seems that, for a certain type of buyer, the Cybertruck’s brute, sci-fi appeal is well worth the price of admission.

Cybertrucks found 16,692 new owners in the US in Q3, making the pickup the country’s third most popular EV, according to data from Kelley Blue Book. Its move into the number three spot came at the expense of the Ford Mustang Mach-E, whose sales dropped by almost 10 percent to 13,392. Honda’s Prologue bagged fifth place with 12,644 units sold and 11,590 Americans bough the sixth-placed Hyundai Ioniq 5.

As if you hadn’t already guessed, the Cybertruck’s Q3 performance also completed Tesla’s lock-out of the EV sales chart’s top three positions. But the angular truck has a long way to go before it can think of ascending to first or second spot. Second place in the Jul-Sept period went to the freshly facelifted Model 3, whose sales climbed 9.7 percent to 58,423, and the Model 3 hung onto first despite its deliveries dropping 9.1 percent to 86,801.

Other Q3 EV winners include the Cadillac Lyriq (up 139.4 percent to 7,224 units), Ford F-150 Lightning (up 104.5 percent but still miles behind the Cybertruck at 7,162), Nissan Leaf (up 187.5 percent to 4,514) and Lexus RZ (up 96.7 percent to 2,742). Toyota bZ4X sales also improved by 45.3 percent to 4,109 in a period where its Subaru Solterra twin made a more modest 34.4 percent gain to 3,752.

F-150 Lightning doubled its sales but still couldn’t match the Cybertruck

But not everyone can be a winner. VW ID.4 sales dropped 57.8 percent to 4,518, the Tesla Model S plummeted 46.7 percent to 1,669, Hyundai’s Ioniq 6 lost 56.9 percent of its sales, which fell to 2,158, the Audi A8 e-tron found only 1,745 buyers (down 51.5 percent) and BMW’s i7 slipped 47 percent to just 573. America’s least popular EV was the Genesis G80. Only 155 people bought one of those, 67.1 percent fewer than in Q3 2023.

When looking at sales by brand, it’s no surprise that Tesla reigns supreme with 166,923 cars sold. Ford trails far behind in second place with 23,509 units (up 12 percent), while Chevrolet, with a 25.6 percent sales boost, rounds out the top three with 19,993 units.

US EV SALES Q3

MODELQ3-24Q3-24Diff. %Share %Tesla Model Y86,80195,539-9.10%25.10%Tesla Model 358,42353,2519.70%16.90%Tesla Cybertruck16,6920–3.90%Ford Mustang Mach-E13,39214,842-9.80%3.30%Honda Prologue12,6440–4.80%Hyundai loniq511,59011,665-0.60%2.10%Chevrolet Equinox EV9,77218–2.10%Chevrolet Blazer EV7,99819–2.10%Rivian R1S7,2459,183-21.10%0.60%Cadillac Lyric7,2243,018139.40%1.80%Ford F-150 Lightning7,1623,503104.50%1.30%Kia EV96,2990–1.50%BMW i46,0636,457-6.10%1.80%Nissan Ariya5,5524,50423.30%1.00%Kia EV65,0446,470-22.00%2.30%BMW iX4,6795,541-15.60%1.60%VW ID.44,51810,707-57.80%1.10%Nissan Leaf4,5141,570187.50%3.70%GMC Hummer Truck/SUV4,3051,167–1.20%Rivian EDV500/7004,1702,64557.70%1.40%Toyota BZ4X4,1092,82745.30%0.50%Mercedes EQE3,8224,457-14.20%2.80%Rivian R1T3,8173,7362.20%1.10%Subaru Solterra3,7522,79134.40%0.70%Tesla Model X3,3384,699-29.00%0.90%Mercedes EQB3,0993,270-5.20%1.10%Audi Q4 e-tron2,9753,280-9.30%0.60%Ford E-Transit2,9552,61712.90%1.20%Lexus RZ2,7421,39496.70%1.20%Acura ZDX2,647––0.00%Mercedes EQS2,4962,696-7.40%0.90%Polestar 22,3783,710-35.90%0.80%Kia Niro2,3492,855-17.70%0.90%Hyundai loniq62,1855,073-56.90%0.70%Additional EV Models2,1652,1560.40%1.30%Chevrolet Silverado EV1,995––0.50%Lucid Air1,9441,45733.40%0.30%Audi Q8 e-tron1,7453,597-51.50%0.60%Tesla Model S1,6693,132-46.70%0.70%Porsche Taycan1,3402,050-34.60%0.60%Volvo XC401,0051,785-43.70%0.20%BMW i59960–0.40%Jaguar I-Pace77986–0.80%Genesis GV60772898-14.00%0.30%Hyundai Kona7472,892-74.20%0.20%Mini Cooper71751639.00%0.10%Audi e-tron6736385.50%0.20%BMW i75731,081-47.00%0.20%Volvo C405301,253-31.10%0.20%Genesis GV704684338.10%0.20%GMC Sierra EV387––0.20%Brightdrop Zevo 600 / 400246350.10%Fiat 500e235––0.10%Porche Macan21900.10%Chevy Bolt EV/EUV16815,835-98.90%0.00%Genesis G80155471-67.10%0.10%Mercedes E-Sprinter300–0.00%BMW i300–0.00%Mazda MX-30034–0.00%Total (Estimates)346,309311,85311.00%100%Source Kelly Blue Book

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US EV SALES YTD (Q1-Q3)

MODELYTD-24YTD-23Diff. %Share %Tesla Model Y284,831296,059-3.80%30.10%Tesla Model 3131,975166,042-20.50%14.00%Ford Mustang Mach-E35,62628,88223.40%3.80%Hyundai loniq530,31825,30619.80%3.20%Tesla Cybertruck28,250––3.00%Rivian R1S23,39915,92846.90%2.50%Ford F-150 Lightning22,80712,26086.00%2.40%Cadillac Lyric20,3185,334280.90%2.10%Additional EV Models18,88032,053-41.10%0.90%BMW i417,66617,1812.80%1.90%VW ID.416,37527,155-39.70%1.70%Kia EV615,98514,7988.00%1.70%Kia EV915,970––1.70%Tesla Model X15,51518,174-14.60%1.60%Chevrolet Blazer EV15,232191.60%Nissan Ariya14,8979,69953.60%1.60%Mercedes EQE14,46210,29240.50%1.50%Honda Prologue14,179––1.50%Toyota BZ4X13,5776,486109.30%1.40%BMW iX11,16912,027-7.10%1.20%Tesla Model S10,80313,238-18.40%1.10%Chevrolet Equinox EV10,78518–1.10%Rivian R1T10,38714,374-27.70%1.10%Kia Niro9,3718,09315.80%1.00%Ford E-Transit9,2565,52967.40%1.00%Subaru Solterra9,1375,76358.50%1.00%Hyundai loniq69,0978,3189.40%1.00%GMC Hummer8,9021,2160.90%Rivian EDV500/7008,8245,84850.90%0.90%Chevy Bolt EV/EUV8,58249,494-82.70%0.90%Mercedes EQB8,4616,67426.80%0.90%Lexus RZ8,3812,511233.80%0.90%Audi Q4 e-tron8,0837,9521.60%0.90%Mercedes EQS8,01412,725-37.00%0.80%Nissan Leaf7,5815,80430.60%0.80%Audi Q8 e-tron6,3656,2511.80%0.70%BMW i55,776––0.60%Lucid Air5,7664,26735.10%0.60%Polestar 25,7338,887-35.50%0.60%Chevrolet Silverado EV5,252––0.60%Hyundai Kona4,2127,672-45.10%0.40%Porsche Taycan4,0725,212-21.90%0.40%Acura ZDX2,985––0.30%Volvo XC402,5054,898-48.90%0.30%BMW i72,4931,83535.90%0.30%Genesis GV702,343959144.30%0.20%Jaguar I-Pace2,223219915.10%0.20%Mini Cooper2,1121,78018.70%0.20%Audi e-tron2,0662,424-14.80%0.20%Genesis GV601,9982,218-9.90%0.20%Volvo C401,1395,786-80.30%0.10%Brightdrop Zevo992333–0.10%Fiat 500e439––0.00%GMC Sierra EV387––0.00%Genesis G802951,184-75.10%0.00%Porche Macan219––0.00%Mercedes E-Sprinter30––0.00%BMW i31––0.00%Mazda MX-30–100–0.00%Total (Estimates)945,722870,2308.70%100%Source Kelly Blue Book

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